JCPenney coupon giveaway returns after store closures and bankruptcy

JCPenney is bringing back his popular gift coupon in time for his 120th birthday.

Stores will welcome the first 120 shoppers on Saturday with $10 off $10 coupons, which is the first coupon offered since the coronavirus pandemic, JCPenney confirmed to USA TODAY.

It is also the first promotion like this since JCPenney emerged from bankruptcy after permanent closure of 175 stores. The department store chain was one of largest retailers to file for Chapter 11 bankruptcy protection in the early days of the pandemic in May 2020.

Shopping center owners Simon Property Group and Brookfield Property Group bought the retailer out of bankruptcy in December 2020 in a move that saved it from liquidation.

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Before the pandemic, JCPenney gave out the $10 off $10 coupons during its Black Friday sale that started during Thanksgiving with some getting coupons up to $500 off $500. The coupons were also distributed regularly during sales weekends.

JCPenney Anniversary Sale and Coupon Discount

JCPenney stores open at different times on Saturday, but most will open at 10 a.m. or 11 a.m. Check store locator for hours before leaving. Previous JCPenney coupons often drew crowds of shoppers to stores, and coupons were distributed quickly based on location.

$10 off $10 coupons have a long list of exclusions and do not apply to clearance, doorsteps, certain brands and categories.

JCPenney is also offering a 30% discount select categories until April 12 (find the promo code here) and Store Rewards members can earn a $10 reward for every $50 spent through April 12, up to three rewards.

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JCPenney free activity for children on Saturday

This Saturday from 11 a.m. to 12 p.m., JCPenney stores will offer a free craft activity for children with its Kids Zone.

The freebie is available while supplies last and parents also receive a 10% coupon. Learn more about

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Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko. For shopping news, tips and offers, join us on our Shopping Ninjas Facebook group.

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